Why is Google betting on Beacons?

(Rahul Gulati) #1

Apple hasn’t made any noise about iBeacons since it first introduced the technology more than three years ago and a lot of people in the industry think Beacons are a solution looking for a problem.

So why is Google nurturing a Beacon ecosystem with such vigour? Well, there are many challenges that it could solve if this bet pays off.

I’d love to hear your thoughts.