What Twitter’s upcoming update means for marketers


(Praval Singh) #1

Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media platform. We tried to put together a ready reckoner for the uninitiated. Would love to know what do you think about this change?

https://www.zoho.com/social/blog/twitters-upcoming-update-for-marketers.html


(Louis) #2

Good stuff. What I want to know is if they will be addressing bots any time soon. It sometimes feel like twitter is just a bunch of machines following and unfollowing each other!


(Phil Anderson) #3

I think Twitter’s ad platform could be so powerful if they would just let you target followers of certain accounts. Right now they let you target “similar” accounts of those that follow a specific account, which is too grey to me.