I’m fairly new to advertising on Facebook and could use some help. We recently ran a split test to test our messaging on different audience segments but the reporting was not granular enough. I want to be able to view a breakdown of the people who engaged with our ad by interests, job titles, ect. Facebook audience insights provide this data but none of the fields (lifestyle, demographics, job titles, etc) are populating as pictured below.
My question is, should I run a campaign to get more Facebook likes for our company page in order to obtain these data? Or is there another way to learn about my audience on Facebook?
Any advice would be greatly appreciated!