What are some crucial mobile app metrics that are often overlooked?

(Josh Meyer) #1

Hey guys,

We just finished getting our analytics set up for our app including event and screen tagging, and built a few cohorts.
Need a little direction here. Are there any app metrics (including retail-specific) that we should be tracking?


(Laura Levy) #2

Hey Josh,

Congrats on launching your app! One metric that is sometimes overlooked when looking at conversion metrics is the average time between conversion funnel steps - that might indicate a UI or navigation issue.

Here’s a good resource for keeping track of important metrics:

Good luck!