Continuing the discussion from Ask me anything!:
Hi Kevin, thanks for writing in. Your question on playable ads as a new ad unit is interesting. My take would be that it depends on where it goes- if you are talking about something like, ads within a gaming product, then maybe. It’d be a new kind of native advertising. If you are talking about putting interactive playable ads where banners are usually displayed, probably not. The reason is that people suffer from banner blindness, and whatever thing you put in front of them, they just want to click X to go read their news article or whatever. So it depends on where it’s shown. The best new channels/ads are ones where you put them somewhere that really fits the context, and it’s a new kind of ad- so that there’s novelty effect.