I’ve got a friend who wants to test a product concept. I suggested that he test demand before he spend 6 figures to get a v1 of the product built. We talked about creating a basic website and using SEO to see what kind of interest he could drum up (“product coming soon! sign up here to reserve yours”).
What’s the right tool to build that site – I want to be able to capture as much of the analytics as possible. I’m sure this community has great ideas – I’m thinking about
- tie traffic to SEO campaign
- A/B test messages on the site itself
- basic user info capture
Is a tool like Optimizely the right solution or are there others I should take a look at?