I’ve recently come across a number of articles that claim that “customer experience is the new marketing.”
After reading those words over and over again, a little idea started to whirl ‘round in my head.
I am a firm believer that good marketing focuses on what the potential user already wants to do, not on something that you want them to do.
With this in mind, how is this “customer experience” idea something new?
Well, in fact, it’s not new at all. This essay is at the intersection of marketing, psychology, and product. I explained what is the psychology behind successful product and marketing moves.
I mentioned examples from Slack, Mixpanel, PH, and many other companies.