The dilemma between mass mailers & personalized emails for email marketing is never ending. There are 2 contrarian approaches to take when it comes to reaching out to prspects & leads via email.
We embarked on an experiment & figured out the seemingly obvious that personalized emails had better conversion rates. However, there was a major hitch taking that route.
That, we found, is the dirty secret of personalized email marketing.(full story here)
Which approach works best for you? Do let us know.