The Clearbit Reveal Loop


(leonardo) #1

I recently wrote a piece on the Clearbit blog and dug up the details of the implementation of the Reveal Loop playbook.

It allows you to create opportunities in your CRM by de-anonymizing your incoming web traffic, capturing company names, scoring those companies, and syncing data in your CRM.

3 different tech products, 3 different APIs handled in one seamless data flow. All without writing a single line of code.

Thoughts?