SEO friendly permalink URL structure?

(Chow789) #1

Hi All,

New to digital marketing here. Doing a bit of research for my client as to how the permalink for her blog should be structured.

I noticed most blog URLs don’t include a category, only the blog title. Is it typically best practice to not include the category? And if so, why? To me, an additional category would help with SEO rankings (so long as it doesn’t cause the URL to become too long). Or do categories tend to be so broad, they would not help significantly with SEO rankings anyways?

(Scott Kelly) #2

our team has been wading into seo research recently too. from what we can tell (e.g., urls themselves are only a minor ranking factor from a technical standpoint. but like the url I just shared, clear urls with good key words are likely to improve ctr.