Trying to grow online sales. We’ve utilized SEO for planting content to drive traffic to our e-commerce site. This accounts for the bulk of our sales but we’ve hit a plateau lately and even declined in sales. I’ve read about how AirBnB hooked their site up to Craigslist listings to gain their initial customer base, I’m interested in methods like this – thinking out of the box.
Looking for pointers on non-traditional marketing methods online – any books, forums that might equip me a little better to attack this will be much appreciated!