Personal Or Business brand?

[diegomendez]

I am starting on the Growth field and I am wondering whether it is preferrable I set a brand based on my own name and services or should I pick up a name that reflect what I do and work on top of it?

What do you personally recommend most? Why?

[ACEMer]

Hey there, generally I recommend the latter - going with a name that reflects what you do. After all, presumably you'd be setting up a website with domain URL? Then it would help with being found for what you do. I set up my blog, The Green Herald on this basis.

A brand based on a person's name, in my opinion, is useful if it's well known already e.g. Elon Musk, Richard Branson.

Hope this helps:

[kai]

A personal brand works well if you're the key decision-maker, the key service-provider, the main point of contact for your customers. This is most common in professional services like attorneys.

If you plan on building and growing an organization that can interface with customers and eventually operate without you, then you'll probably lean towards a non-personal name brand.