@elliott really depends on what you’re looking to do. Talking to a lot of companies on this topic, it’s clear that the analytics tools and flexibility you need depend on the use cases your trying to solve.
Sounds like a truism, but there’s a reason why many larger companies end up building their own analytics platforms - they outgrow what has been previously commercially avaliable. Here is a link to a blog post on what we call the Data Value Journey
Typically, your use of behavior “event” data will track to your product roadmap. Are you singularly focused on building the product, or is optimizing retention, monetization, etc more of the focus?
Naturally, all those things are important, but if you’re prioritizing, what’s on top?
There’s a data scientist, Ricardo Vladimiro, at a gaming company, Miniclip, that does an awesome job of reviewing just about all the anayltics companies out there and does so relative to the use-cases for which they’re suited. Here is a link to one of my favorite posts about The User State
Good luck, feel free to reach out with any questions.