My company is evaluating a series A raise and balancing funding requirements vs dilution. I’m hoping to get data points relevant to this decision process vis-a-vis marketing budget.
I’m particularly interested in information from startups targeting enterprise b2b space, but any datapoints would be helpful here.
A couple potential approaches:
- Target 10-20% of forward revenue projection for the coming year.
- Some higher percentage of current revenue.
- Tie back to specific initiatives.
Best-case scenario would be some info / guidance from marketers at series B or later environments that can cast light on projection / reality on marketing spend.