What tactics have worked and not worked for people launching geo-contstrained services? For example, any on-demand startup launching in a new city?
Classic example is how Uber gave free ride credits to attendees at events. They targeted events that influencers would be at, got them to try the service, and got them talking about how cool it was.
We’re working on our city-by-city launch strategy at RobinHealth. We’re an on-demand pharmacy that delivers prescription and OTC meds direct to patients so they don’t have to run errands to CVS or Walgreens anymore.
Anyone have ideas or solving similar problems at their companies?