Looking to change the name of our company to Hey Saige. It's an uncommon spelling of the word / name Sage, which is already taken in all derivatives.
The debate that we're having is whether this might affect offline referral (which drives a high % of new customer acquisition). For example, someone says, "You should check out Hey Saige (or Saige)." Most likely the person goes to Google and searches "Hey Sage" or "Sage." Given the competitiveness of that word, not sure that we would show up.
As far as paid goes, most of our acquisition comes from social (less people who are searching for our exact product; more folks discovering a new product which they never knew existed or would have searched for).
Thanks for the help!