Article on new way of search. Hate to say it but disrupting search.
Interesting thing is that with all the hype around AI, FinTech and VR you don't see (m)any startups disrupting search.
BTW it is the biggest money maker on the net and the technology has not significantly changed in 15 years (tweaks in algorithms does not count as significant IMO)
Is search ripe for disruption? Are you satisfied with your search engine?
Is it because Google is so powerful that they are scared to offer something new and better?
Is it that everyone is so satisfied with search engines that there is no innovation necessary?
Or is it that since we are so accustomed to using search that we can't imagine something better?
As quoted in the article Benedict Evans of Andreessen Horowitz does recognize search engines' short comings and the article by Doc Huston provides the new service/way to solve the search problem.
Let me know your thoughts on the above questions or if you know of companies that are disrupting search.