I work at Overnight (https://www.joinovernight.com/) and I have noticed that our apple search ads are extremely cheap and effective (sometimes 5%-10% of the effective CPI in other channels). However, we do not get many impressions (no matter how much we bid). I reached out to Apple and they did not give me much guidance. I was wondering if anyone has had any experience getting more impressions on Apple search ads. I'd greatly appreciate it. Thanks!