Thank you Miguel, appreciate the insight. We have points 1-3 down, and are in 3 quadrants already without a premium profile.
My question is specific to any actual lead lift and ROI off of the profile investment. Because of our success in growing our initial reviews organically, they have presented us with an interesting content lead gen initiative, but the catch is that a premium profile is a requirement. That said, while our reviews are doing great, we are not getting much in the way of any solid leads. This is our conundrum.