My name's Alex Meredith, and I'm the Head of Marketing and Growth for Birch Finance, a free service designed to help people optimize their credit card spend to earn more rewards based on the things you like to do.
Lately, my sole focus has been growing Birch since our recent iOS launch. Feel free to download the app and let me know what you think!
Credit card companies now offer huge incentives to get you to sign with them, and with the average American now owning 4 credit cards, it gets really confusing to keep up with it all. We've built Birch to analyze your spending behavior and optimize it by showing you how to earn the most reward points based on the credit cards in your wallet. If you're looking to gain more points in certain areas (like more travel points), Birch will even tell you what credit cards outside of your wallet better fit your lifestyle based on how you historically spend.
In terms of recent reads, Hacking Growth by Sean Ellis and Morgan Brown was one that's certainly influenced my approach over the last couple months as we've tried to scale. Great read for product and marketing people alike!
Thanks for setting up @andrewchen! Always look forward to your insight.