Happy 2017! Thrilled to join the growth-versation.
I am Juan Gironella, Cofounder & VP of Growth at ARCA. You can find me on Twitter @juangironella
We´re an insurtech (based in Mexico) trying to make insurance sexy again (no political cliché intended).
After 3 very tough (but rewarding and formative) years, we are about 4 months away from clicking the LIVE button of the "new" ARCA.
We pivoted the model from an agent-based model to an all-online model, trying to include virality within the new platform.
Will be sharing all we do here, with detailed explanations on our hypothesis, experiments, data and results, some of which will be based on articles / blogs many of us have read.
Hopefully some of you might find it useful and avoid some of the mistakes we (will surely) make.
The article that has influenced my thinking lately is "Growth is Optional: 10 reasons why companies fail at growth" by Brian Balfour.
My thought: when things are not working, revise the principles first (rather than tweak and optimize every growth hack you find out there).
All the best!