Hey Nate - I’ve definitely heard of Athos before and have been aware of the company for at least a couple years now. Seems it has not quite broken through despite pretty cool technology. Positioning probably plays a part. There’s a lot at play here - look for a message from me in your inbox.
My main issue is this: who is it for? The price point is high, nearly $550 for a full body suit - shorts and shirt. For the recreational athlete who jogs twice a week, this has just strictly got to be too high. For the serious athlete who does a strenuous workout 4x a week or more (I fall into this category FWIW), you look at it and think “Ok, This could be cool. But at the end of the day I’m only getting one shirt, which I’m either constantly washing or is going to smell terrible by day 2 or 3.” Right or wrong, that’s what immediately pops into my head.
“See gains faster” isn’t bad, but it doesn’t speak to what you position as the actual benefits further down the page. Off the top, “Data is the best coach” seems to fit better with your value positioning, which is geared toward correcting form, fixing imbalances, and tracking muscle exertion/efficiency.
I’m trying to imagine real world use cases, and all the barbell centric imagery doesn’t really do it for me. Plus, the sensors are in non-ideal places for barbell activities or crossfit. Trust me on that one because I coach 9 crossfit classes a week in my “spare” time . People that care about the things you’re positioning as benefits seem to be more along the lines of cyclists, runners, and maybe things like Zumba or Pilates.
With that in mind, I actually like the “If there’s more left in you, Athos will find it” concept. Cyclists get hot and bothered for 4% efficiency gains. Runners obsess about muscle imbalances. These are long sports where small efficiency gains can make a big difference. Something to think about, anyway.
Hope that gets you started. I’ll send you a message as well.