That’s a great initiative, Derek. Appreciate that!
I can think of this as a platform to bounce off positioning ideas / thought process amongst other members of the community.
I lead marketing for Zoho Social - a social media marketing software for growing businesses (http://zoho.com/social) I’ll give you some background about the company (Zoho) and the product (Social).
Zoho offers a suite of 30+ products for businesses and we think of it as an “operating system for businesses”.
Zoho Social: Most social media tools are standalone tools with the near-zero possibility to integrate with CRM, Email Campaign tool and the Support tool - together. At Zoho, we belive in the power of integration and Zoho Social is being built keeping that on mind. We’re coming out with an integration for CRM very soon, and other integrations would follow.
We believe in offering better value for money than most tools, and one can see that at even at our $10 plan. For eg. we don’t believe in charging a customer for every report they create or save. There aren’t too many tools which offer publishing, scheduling, monitoring and reports (analytics) for $10.
Curious to know : How would you try and position it, if you were to? Thanks in advance.