I heard Andrew talk in the StartConf in Sydney last year. It was excellent talk.
But of course implementing the ideas are always challenging.
I have been working and launched a startup website to help local Instructors to connect with students.
The name of the website is called http://instructo.com.au
The website is targeted only to cover Australia.
Now, working with a coach in the past 3 months, we have narrowed down the issue - the first issue is I’m trying to cover too much niche, making it jack of all trades. So since then we have been focussing on one niche, music teacher in Western Australia.
My marketing funnels are facebook ads, instagram, and also local craiglist site called gumtree.
I’m getting roughly 15-20 hits per day. However conversion is really low.
I have been thinking in the past two weeks about this, and I think this idea is missing a value proposition. My competitor site is called musicteacher.com.au and they have been around for ages. Their website is not as good as mine, but music teachers are paying them to get their business listed, whilst I still dont have any income to support my startup.
I’m giving this idea another 6 months to run and breathe. I think I’m running out of ideas and energy to push this after about 1.5 years.
Have you ever got in this position? Do you have any suggestion on any value proposition I can offer that will make Instructo.com.au differ from its competitor?