With my friend Maxime, a few weeks ago, we started a little hack during 2 weeks to increase our CTR on Facebook ads.
[Disclosure: PixelMe is our side project, we are 2 growth from Buffer & Salesmachine]
We used PixelMe.me to add our Facebook pixel on every link we shared on social media. We’ve created 114 links (around a specific topic) that led to 727 clicks from Twitter & Linkedin campaign.
Then, we’ve started a retargeting Facebook ads campaign only on PixelMe’s custom audience. We reached 158 persons and generated 22 clicks on our ads with 4 sign ups in the end (18% conversion rate click to sign up).
Finally, our CTR was 13.92% with a targeted audience. (We found that the average CTR in all industries is 0.90%). Our CPC was $0.53 per click and the cost per sign up was $2.95! Would love to hear your numbers?
We totally know these numbers are too small, but we think it’s a good start!
If you want to try this experiment with bigger numbers, we’re looking for Beta tester for PixelMe! You can signup here for free www.pixelme.me
And we would be happy to get your feedback on both PixelMe and on the data from our experiment