How to do Effective B2B Marketing

(deuce) #1

My company is a two sided event sponsorship marketplace. We have a fairly easy time aggregating the events onto the platform and are looking to start investing more heavily into more B2B marketing to attract more brands to sponsor the events.

Was curious what folks have found the most effective? We have been exploring running paid tests with Google, Facebook, Linkedin, Instagram, etc as well as more content marketing to establish ourselves as thought leaders.