As you probably know, the Growth Hacking community is full of people that talk about “growth hacks” and tactics of that sort, but nobody talks about what really maters: processes and systems. I know that may sound a little bit too abstract, but what I mean is what matters to unlocking a company’s growth is understanding their growth processes and systems that fuel that same growth.
This “insight” came from this article I found on OnStartups about Sidekick’s growth approach that explains how a company like Sidekick measures their growth. What it says is that the best way to actually understand a company’s growth is to have a growth model that helps you isolate the different variables and work on each of them separately.
However, that article doesn’t actually explain how to do that, it just shows their model. So my question is, how do you actually build a growth model? Nobody has ever spoken about that, and that’s one of the most important thing of growth hacking.
Any help would be highly appreciated!