Grwoth hacking Questions

(Moha Alshawamreh) #1
  1. Growth hacking was firstly introduced back in 2010, 8 years later, what do you think of Growth Hacking currently / nowadays ? How much it changed since it was introduced back in 2010 ?

  2. Are there growth hacks that are industry-specific or country-specific versus others that are more universal? And if so, how can entrepreneurs balance local knowledge with global understanding?

  3. There isn’t much of research has been done on growth hacking, what do you think the next research on growth hacking should be answering ? ( growth hacking industry needs.)

  4. One of the biggest challenges to growth hacking is organizational challenges, especially in larger companies ? do you think that’s true ? why? and what type of challenges ? and how can companies other than start-ups implement Growth Hacking into their marketing department ?

(Chris Hamoen) #2
  1. I think everyone is tired of the term “growth hacking”. Too many companies have also re-compartmentalized it back into digital marketing. The best teams have a seat at the exec table and have dedicated dev(s).

  2. Create a culture of growth from the top down. Growth can touch any department in the company, and if the silos are up it gets hard.

(Laura Levy) #3

Well, I would say that there actually is an interesting growth hack being used these days: qualitative analytics. We all know how hard it is to resort to guesswork when you’re trying to increase your KPIs. That’s where getting qualitative data can help: by showing you user activity through session recordings and breaking down every interaction for you. This was up until recently used mostly by US designers (full disclosure - I work for Appsee, a company that provides this tool) but now marketers are using it as well to understand interaction (or lack thereof!) with ads, CTAs, messaging, etc.

Here’s some relevant reading on using qualitative analytics as a growth hack: