Growth hacking for a new ed-tech start-up by recent MBAs!

(Nakul Gupta) #1

Hi everyone!

I launched my started up called MyMBACircle that helps MBA prospects get instant access to a community of second-year MBA students and alumni of top business schools for MBA advice.

We are seeing good early traction in the two-sided marketplace, and have curated ~40 mentors from MBA programs such as Harvard (HBS), Stanford, Wharton, Chicago Booth, Kellogg and Columbia, and from prestigious companies (McKinsey, BCG, Google, Amazon, Goldman Sachs, JPMorgan, etc.)

However, we are figuring ways to scale on the consumer side. Would love some ideas/suggestion on how to prioritize between: partnerships, content marketing, paid acquisition and other ways to grow :slight_smile:

(Matt Quinn) #2

Have you read traction?

I’d run through a bullseye exercise and come up with some channel experiments.

My gut initially says, give them something shareable as they’ll trust eachother the most. My gut instantly then says, MBAs are back stabbers - so market your service as the best kept secret to get a leg up on their peers.