What are the best practices for defining events to track conversion funnels for your app?
- When to define an event v/s define an event property?
- How many events should you track?
- How to use conversion funnels to measure business outcomes?
Can you cite any resources and examples (preferably in spreadsheet format) that'll be helpful to the community?
For instance, I've found the Data Taxonomy Playbook by Amplitude really helpful.