Does Your Mobile App Need A Major Update?


(marie weaver) #1

Mobile app development is a long and ongoing process. The cycle of ideation, requirement analysis, design and development, deployment to the App Store goes in the repeat mode when after-release review process begins.

What many people fail to realize is the right time when the app should be updated on a large scale. How to know when to release new version of app? Following metrics discussed in the blog will help you to estimate the perfect time for an app update release:

1. Addition of New Feature or Functionality

If you wish to add a new feature to the app that could significantly improve user’s experience then it’s the time for a major update. Addition of new feature relating to the core functionalities of the app may require changing navigation and inclusion of extra options on the home screen, which mandatorily demands app update.

Let’s suppose that you own a food delivery app that has tie ups with leading restaurant chains in the town. Primary function of this app is to take food order from its users and get it delivered to them from requested location at the right time. Now based on user feedback or market analysis, you wish to include liquor delivery service too in your app. This addition of new service calls for a major app update!

2. Change of App Design

Changes to app navigation, its theme or any other design related aspect is considered as a major modification. Sometimes, during analysis, experts figure out some typical behavioral pattern of users with regards to in-app navigation. When users behave in a manner that is different from what was predicted by developers earlier, it means that app flow needs to be changed.

Navigation of app should be set in a way that minimal browsing is required to reach out to key services. When such design and navigation changes are anticipated in an app, it means that a major update is required.

3. Improving Weak Areas of Mobile App

If you notice a decline in user engagement quotient, turn your attention to analysis that would provide possible reasons for this problem. One common pattern observed in most of the apps is that no changes to its design, navigation, feature and functionality since its release. If there’s nothing new to match up redefined requirements of users, they would obviously show less interest in app. If users find out it doesn’t serve their purpose up-to-the-mark, this could also possibly lead to deletion of app.

To avoid loss of users, it is necessary to introduce new features or change the structure of app to make it optimized. Adapting to changing demands of users is the key to survive in this age of cut-throat competition. In this scenario, app update becomes mandatory when planning to improve poor performing app metrics.

4. User Feedback

Loyal users of app take the initiative of sending feedback and in return expect positive change in those regards. While it is not possible for you to work on every single suggestion, you can definitely consider those that are genuine. What can be better than users themselves expressing their demands in form of suggestions and feedback.

However, not considering user feedback seriously in long run can have negative impact on the reputation of your mobile app. Your loyal users might lose hope of any positive change in app when they see no initiative from your side. Thus, it is wise to incorporate user feedback’s that are sensible and meaningful to you.

5. Bug Fixing

Though you have tried and tested your mobile app many times before its deployment to the App Store, chances of human error always exists. After the release of an app in the App Store, constant reviewing and examination for possible bugs is carried out for its improvisation. Such bugs can come to notice after the release of mobile app. The criticality of these bugs determines how immediate the action needs to be taken to resolve it.

These actions of bug fixing call the need for mobile app update to ensure seamless user experience.
Lastly, To Conclude…

Mobile app development is a lengthy process and needs modification at design and development levels at frequent intervals. Aforementioned pointers are strong signs that clearly indicate the need for mobile app update.