Today I published something that I’ve been thinking for more than a year.
In most companies, when it comes down to user metrics, there’s a huge mess and every team has its own interpretation.
What Active Users are for the data team, are Active Subscribers for the Marketing people and Engaged User for the Product team. Total mess.
In this essay, I gave a practical glossary template for SaaS user metrics.
Here’s the link: https://www.plainflow.com/blog/data-dictionary/
ps. if you have additional ideas or you think I missed something, let me know here.