This is basically automatic sign-up and verification which I think helps propel growth because it speeds up the on-boarding process. One could debate the issue of privacy, but as long as terms are specified and their is an opt out for the user (ex. email unsubscribe or sms “stop”) then it is ok. The key in the on-boarding process is to verify the account in the invitation.
This is what I decided to do with my online greeting company.
- Sender sends greeting to receiver. Basically, sender is signing receiver up while sending greeting.
- In email, if not member, CTA when clicked signs user up for free trial, verifies user(finish on-boarding) and then takes user to greeting message. If member, then same email with same CTA with different link that takes member to greeting.
- During transition from prospect to customer, receiver is sent a few emails to upgrade during trial.
To me, the automatic on-boarding process is simpler and easier on user then having invitation email, sign-up email, and verification email. You can kill three birds with one stone, hence only one email template for invited user…
Please let me know if this process has any hidden cracks or if it has worded for others. I am not a complete expert at product design and UX design, but common sense is the simpler the better.