Hey Andrew, in your essay "New data shows losing 80% of mobile users is normal, and why the best apps do better",
you say this:
"Another way to say it is that users find the top apps immediately useful, use it repeatedly in the first week, and the drop off happens at about the same speed as the average apps."
Somehow it doesnt make sense to me. Dropping off from ~70% to ~50% is not the same as dropping from ~29% to ~4%. In the former case, assuming we start off with 1000 users, we go from
700 to 500 over 90 days, which is 200/700 = 28% dropoff...
vs 290 to 40 over 90 days, which is 250/290 = 86% dropoff
What are your thoughts?