Leanplum offers a couple unique features you should consider. (Disclaimer, I’m the CEO and Co-Founder.)
Two of our capabilities, automated insights and statistically significant changes, automatically collect all the data you need and show you the metrics that are significantly impacted by your A/B test. You can also filter and group your users based on in-depth user profiles for increased granularity.
We built Leanplum on a foundation of A/B testing and analytics, meaning it’s deeply ingrained in everything we offer. Something that we realized at the start of our journey is that A/B tests are all about tradeoffs. Rarely will every significant change be positive. It’s important that you get the full picture of your insights — both positive and negative — so you can make the most informed decision possible. We want you to achieve your goals, but we also want you to have a realistic understanding of app performance, so you can adjust those goals if necessary and take action to improve.