Also enjoyed this article, AI right now is in its infancy and growing fast. From my own limited bias as a growth marketer, machine learning is having some early impact. Yet so much of the human element is involved.
Interesting questions about AI - will the humans behind it allow it to think openly and freely, or will they build in constraints, rules, and essentially biases so the AI serves their needs? Naturally this will happen, but the idea that we’ll just let the machines do what they want is a utopian world I’d like to live in…still the world we live in is run by humans with agendas.
Such interesting times coming up in the next 10 years, when AI is seriously embedded in our lives and our businesses.
In the spirit of sharing articles, an old business friend who ran LinkShare has popped back up in the AI conversation, targeting SalesForce and other CRMs that are entirely inefficient in managing marketing and sales with his company, Collectivei.
(I’ve got no association with this, other than deep respect for the management team who are seriously good at executing)…
“While conventional sales organizations used CRM to count sales activities and manage sales workflows, the three founders theorized a better way to predict the outcome of the sales process was to study the buyers. They surmised that by building a network of sales organizations and then applying emerging data science technologies, they would be able to identify patterns of how enterprises around the world actually made their buying decisions.”
Many of the ways we work today are broken, interesting to see how many we can fix. Growth for me, in business, depends on a much closer integration of sales and marketing, not the silos of isolation we see in many corporate structures today.
Collectivei’s challenges to CRMs - that essentially they force salespeople to game/not be transparent, is something I’ve experienced. And Salesforce is so cumbersome in my experience, forcing humans to create rules. This is one case where getting humans out of the way, to me, really makes sense.